Startups aren’t businesses. They’re speculations.

Once a founder is out on the road pitching their business to investors, they often face the harsh reality that the investors are “grading” them based on a set of metrics, milestones, and indicators that help the investor determine if the startup is investable, if it’s a good bet. Meanwhile, the founder has already gone all in — investing all of their time, energy, creativity, and money into their dream.