But if your ecosystem is less than 10 years old, your startup landscape probably consists of a lot of very, very, very early stage companies. These companies are too early to have employees. They’re legitimately too early for funding. So how do we define and measure their progress?
Once a founder is out on the road pitching their business to investors, they often face the harsh reality that the investors are “grading” them based on a set of metrics, milestones, and indicators that help the investor determine if the startup is investable, if it’s a good bet. Meanwhile, the founder has already gone all in — investing all of their time, energy, creativity, and money into their dream.