Listen, then sell

Listen, then sell

So you get an opportunity to pitch your product to someone important at a big company. It's your first time meeting them and you want to make the most of your big chance. What should you do? Should you put together a slick presentation? I think the stronger approach...

read more
Magical thinking math is dangerous

Magical thinking math is dangerous

Have you ever pulled out a scrap of paper and did little calculations and daydreamed about how big your sales could be if only X, Y, or Z are true? Like, "we only need 200 customers to pay us $1000/month..." Listen, I've done this kind of magical thinking math. It's...

read more
You can stop pitching now

You can stop pitching now

What would it feel like if you could be completely honest about your business? What would it feel like if you didn't have to constantly live in pitch mode? Personally, I think our startup communities would be stronger and we, as founders, would be healthier. Because...

read more
What can you not do?

What can you not do?

It's Monday. What can you not do today? What can you not do this week? Not everything on our To Do list is created equal. Today's a good day to step back from the scrum board and ask the most important question - what can we NOT do. Maybe it's a task that's been...

read more
Work is play

Work is play

I used to host a big community event for families with lots of hands-on activities. And after each event, I'd look through the photos we'd taken to find the gems we could use to market the next year's event. I was looking for pictures of kids with wide, bright smiles,...

read more
Real simple leadership tips

Real simple leadership tips

The October issue of Real Simple magazine has an article titled, "How to Raise a Problem-Solver." They give four tips: Make room for play - provide unstructured time for invention and "reasonable" risk-taking Support purpose - assign real work that matters and...

read more
It all adds up

It all adds up

Years ago with my last business, I noticed how big video ads were going to become and started offering to make short videos for my advertisers as a bonus when they signed up for an annual package. Then, I had to teach myself how to shoot and edit videos in iMovie. I...

read more
All good advice

All good advice

Recently, I've started drinking a full Nalgene of water first thing when I wake up. And for the first time in a long time, I'm hitting my water consumption goals nearly every day. Thing is, I've heard this advice many times before, but never tried it for myself. But...

read more
Can you picture each foothold?

Can you picture each foothold?

Champion athletes win because they have spent years of their lives practicing for the big game. And not just practicing to develop muscle memory, which makes sense for physical activities, but also to visualize each move, each scenario. Recently, I watched Free Solo,...

read more
It’s gonna be uncomfortable

It’s gonna be uncomfortable

You know how terrible it feels that you don't know exactly how your startup is going to make money? Or get more customers? And sometimes, you're not even sure if you're solving a real problem? This is the discomfort of building a startup. It's supposed to feel this...

read more
Don’t do all the things

Don’t do all the things

Don't wear all the hats. Don't try to do all the things. As an early-stage startup, there is only one thing you have to do - figure out your business model. It's hard to cut out all of the other noise of business-making type things. It seems important to respond to...

read more


I'm Beth McKeon, Director of Fluent.

I help first-time founders build startups like serial entrepreneurs. I do this by designing and running startup accelerator programs, coaching founders, and consulting with innovative organizations around the US. 

After being a nomad for forever (I've moved over 25 times!), I recently settled down in Denver and love it. I hope I never get tired of seeing the mountains off in the distance.

You can reach me at beth@fluentstudio.co.

Join the Fluent community to receive a weekly dose of startup inspiration from myself and other industry experts.

You have successfully subscribed!

Share This