Hustle + Fire

Let’s talk about the hustle – our work – and fire – our lives.

Each post is short and sweet – 300 words or less – so you can get a little nugget of inspiration and insight and then get back to work.

Are you product-focused or business model focused?

Are you product-focused or business model focused?

At Fluent, I'm obsessed with helping first-time founders build startups like serial entrepreneurs. I think we can do a LOT better than one out of ten startups succeeding and a big part of that is equipping first-time founders with the mindsets and skills of an...

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How honest can you be?

How honest can you be?

When I coach founders during an accelerator program, one of the key things I teach is how to be honest and confident as a founder. There's no space for imposter syndrome in the work I do with founders. Here's why. Serial entrepreneurs know something incredibly...

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Tiny, fast experiments

Tiny, fast experiments

I was watching Shark Tank this weekend and one of the entrepreneurs who pitched in that episode did not get funding for one reason only. He had a good product. He had a little bit of traction. There were promising signs this business could be successful. But when the...

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What’s your riskiest assumption?

What’s your riskiest assumption?

Read enough startup advice content and you'll inevitably run across the advice that Focus is critical to success. Founders need to focus on one priority, one goal and relentlessly pursue it if they want to be successful. That advice is correct. In theory. Most startup...

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Grow smart

Grow smart

I’m at the Launch Scale conference hosted by Jason Calacanis in San Francisco this week.  And the overwhelming advice in the talks and panels with investors is Grow Smart.   There is a growing appetite for real businesses, not just hyped up vanity metrics.  This is...

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It’s all personal development

It’s all personal development

I met with a senior leader at a very well-funded startup in Chicago yesterday.  She shared some of the challenges she faces now that the company has grown exponentially in the past year. At the core of the challenges: how to develop and keep a startup culture in the...

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Don’t jump off a cliff

Don’t jump off a cliff

You know what's dangerous? Daring new, first-time founders to take crazy risks in the name of being true entrepreneurs. Reid Hoffman is famous for saying, "an entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down." As an...

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One key metric

One key metric

If I build it, they will come. If I get 300 people to pay $1000, I'll have $300k. That's enough to grow/raise capital/take a breath. If I just try things, something will work. These are all daydreams. Magical thinking. Your creative, disruptive, innovative business is...

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Two years of growth in 90 days

Two years of growth in 90 days

The best accelerators operate on two levels - business development and founder development. The person you were the day before starting an accelerator isn't the same person you will be called toward during the three months of intense work, experimentation, feedback,...

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Do you need a mentor or a coach?

Do you need a mentor or a coach?

Mentors are the hot shit in the startup world. Our accelerator programs are full of mentors. As an accelerator director, I actually love the chaos and confusion of mentor matching days when founders meet with dozens of mentors in a single day, giving their elevator...

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Your job is to build the machine

Your job is to build the machine

What's the difference between a business and a startup? A business has a business model - customers, product, revenue. A startup is a protean organization that doesn't yet have a clear business model, but is working to figure it out. Your job as a startup founder is...

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I'm Beth McKeon, Director of Fluent.

I help first-time founders build startups like serial entrepreneurs. I do this by designing and running startup accelerator programs, coaching founders, and consulting with innovative organizations around the US. 

After being a nomad for forever (I've moved over 25 times!), I recently settled down in Denver and love it. I hope I never get tired of seeing the mountains off in the distance.

You can reach me at beth@fluentstudio.co.

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