Magical thinking math is dangerous

Magical thinking math is dangerous

Have you ever pulled out a scrap of paper and did little calculations and daydreamed about how big your sales could be if only X, Y, or Z are true? Like, "we only need 200 customers to pay us $1000/month..." Listen, I've done this kind of magical thinking math. It's...

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Best or Liked

Best or Liked

What is your goal? To be the best or to be liked? Because if you want to be the best, you're going to have some people who end up not liking you. Who disagree with you. I'm certainly not the first to say this, to point it out, but it was something I needed to be...

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I hate pitch competitions

I hate pitch competitions

They glorify being certain in an industry that is all about creating value out of thin air, where nothing is certain. They don't differentiate stages, so startups that are very early are pitted against companies that have customers and a product. Often, judges don't...

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What do you need to learn today?

What do you need to learn today?

Entrepreneurs are great at learning and teaching themselves things. Need a website? Learn to code. Need more customers? Learn to sell. Need capital? Learn how to pitch and fundraise. The best entrepreneurs also know how to focus and learn only what they need right...

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My opinion doesn’t matter

My opinion doesn’t matter

I met with a founder this week for coffee to learn more about her business. She did a good job pitching the problem she wants to solve and her approach to solving it. And then she asked, "So what do you think?" This is a common question with a lot of new founders....

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Go be awesome

Go be awesome

Not everyone is going to love what you do, what you offer. Not everyone is going to share your values, your dreams, your vision for what could be. Go be awesome. Go do the thing you do, full out, as brilliantly as you are able. Share your values and dreams...

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Irrational, but predictable

Irrational, but predictable

In a recent post, I wrote that humans are irrational, but predictable. This is one of my favorite sayings. Because it's true! This is the basic reason we need to talk to customers before, during, and throughout the process of creating solutions and products. We can...

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What’s your personal productivity system?

What’s your personal productivity system?

For the past few months, I've been working at about half my normal productivity. There were good reasons for that, and while I didn't necessarily like working less, it was something that my mind and body needed. And I also knew that when I moved to Denver, I wanted to...

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What about the other half?

What about the other half?

Last week, I read a quote from an investor, sharing how he makes investment decisions. "50% of what I'm looking for in an investment is me being able to answer, 'Do I like this person?'" Yikes. I find this incredibly problematic. Of course investors should put money...

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Do you need a little break?

Do you need a little break?

I was catching up with a close friend and very successful entrepreneur yesterday, and she shared how unproductive she has felt for the past few weeks. She was still getting the basics accomplished each day, taking care of customers etc, but also spending a lot of time...

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Are you product-focused or business model focused?

Are you product-focused or business model focused?

At Fluent, I'm obsessed with helping first-time founders build startups like serial entrepreneurs. I think we can do a LOT better than one out of ten startups succeeding and a big part of that is equipping first-time founders with the mindsets and skills of an...

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I'm Beth McKeon, Director of Fluent.

I help first-time founders build startups like serial entrepreneurs. I do this by designing and running startup accelerator programs, coaching founders, and consulting with innovative organizations around the US. 

After being a nomad for forever (I've moved over 25 times!), I recently settled down in Denver and love it. I hope I never get tired of seeing the mountains off in the distance.

You can reach me at beth@fluentstudio.co.

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