It all adds up
Years ago with my last business, I noticed how big video ads were going to become and started offering to make short videos for my advertisers as a bonus when they signed up for an annual package.
Then, I had to teach myself how to shoot and edit videos in iMovie.
I did this for a handful of local customers before realizing I had no scalable way to keep this offering affordable and accessible. At the time, video production was still pretty labor intensive.
Fast forward to today. I needed a video to introduce a new service I’m offering. I shot about 45 minutes of footage and edited it down to a professional-looking three and a half minute video with just about four hours of work. Not too shabby for video production.
I don’t intend to become a videographer anytime soon, but it’s handy to have the skills to make a video when I need one. I don’t have to shell out a lot of money. I don’t have to wait on someone else’s schedule to shoot and edit the video. I don’t have to try to communicate how I want the video to look. In about four hours, I got exactly what I needed for just the cost of my time.
As entrepreneurs, we’re constantly needing to learn new skills. And I just want to say, it all adds up. It’s all worth it.
Each day, I publish an idea I'm working on, highlights from a founder coaching session, or other tidbits from my work with founders, investors, corporate partners, and accelerators. Check out the Hustle+Fire blog for more.