It’s gonna be uncomfortable

by | Nov 2, 2018 | Hustle and Fire

You know how terrible it feels that you don’t know exactly how your startup is going to make money? Or get more customers? And sometimes, you’re not even sure if you’re solving a real problem?

This is the discomfort of building a startup. It’s supposed to feel this way.

I want to invite you to practice getting comfortable with the discomfort. Lean into it. Embrace the absurdity of how herculean of a task you have in front of you. You are literally creating something out of nothing.

Of course, it’s uncomfortable.

And all of the folks in the startup world (and the rest of the real world, for that matter) who want you to pretend like you’re certain when you introduce yourself, give your elevator pitch, or your fundraising pitch, or just answer “how’s it going” in polite conversation – they want to avoid the discomfort of you not knowing as well. They want you to be certain, because it’s uncomfortable for them as well.

But you don’t know yet. And that is exactly as it should be.

Hopefully, the truth of this helps make the discomfort a little more comfortable.

Each day, I publish an idea I'm working on, highlights from a founder coaching session, or other tidbits from my work with founders, investors, corporate partners, and accelerators. Check out the Hustle+Fire blog for more. 

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