Magical thinking math is dangerous
Have you ever pulled out a scrap of paper and did little calculations and daydreamed about how big your sales could be if only X, Y, or Z are true?
Like, “we only need 200 customers to pay us $1000/month…”
Listen, I’ve done this kind of magical thinking math. It’s fun and feels good. It feels like a successful business is just a few sales away.
But it’s dangerous.
Especially if you don’t have any sales yet. If you are doing magical thinking math while daydreaming about your first customer, you are not focused on the right thing.
Right now, the only math you need to do is to figure out what variables are needed to turn one person into a customer.
You need one customer. That’s it. That’s the only thing that matters.
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