One key metric
If I build it, they will come.
If I get 300 people to pay $1000, I’ll have $300k. That’s enough to grow/raise capital/take a breath.
If I just try things, something will work.
These are all daydreams. Magical thinking.
Your creative, disruptive, innovative business is a business. In business, you’re looking for a repeatable, predictable machine. When you do X, Y should happen – every time.
So… when you do X, what will Y reliably be? What does X need to be?
This is your key metric.
Each day, I publish an idea I'm working on, highlights from a founder coaching session, or other tidbits from my work with founders, investors, corporate partners, and accelerators. Check out the Hustle+Fire blog for more.