You can stop pitching now
What would it feel like if you could be completely honest about your business?
What would it feel like if you didn’t have to constantly live in pitch mode?
Personally, I think our startup communities would be stronger and we, as founders, would be healthier.
Because entrepreneurship isn’t showmanship. We shouldn’t be prancing around the arena trying to look our best. Entrepreneurship is messy, confusing, discouraging, full of dead ends and lost time. It’s also full of a-ha moments, discovery, pivots, fresh perspectives, and value creation.
Startup founders need to be able to pitch. You need to be able to sell your vision to employees, customers, partners, investors, yourself.
But what I see out in the world of our startup communities is constant 100% pitch mode. Entire accelerator programs are designed around how well they can get you to pitch by demo day.
And what we need instead is to embrace the messy middle where pitching doesn’t make sense. Where focus, speed, and learning are prized instead.
Each day, I publish an idea I'm working on, highlights from a founder coaching session, or other tidbits from my work with founders, investors, corporate partners, and accelerators. Check out the Hustle+Fire blog for more.