Your job is to build the machine

by | Sep 21, 2018 | Hustle and Fire

What’s the difference between a business and a startup? A business has a business model – customers, product, revenue. A startup is a protean organization that doesn’t yet have a clear business model, but is working to figure it out.

Your job as a startup founder is not to create a business. It’s to create the machine that runs the business.

What is the machine?

The machine is the repeatable, predictable, measurable action and results that turn into impact or value for your customers that can be reflected in value.

Nothing else is important until you can explain your machine.


Each day, I publish an idea I'm working on, highlights from a founder coaching session, or other tidbits from my work with founders, investors, corporate partners, and accelerators. Check out the Hustle+Fire blog for more. 

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